The Problem
Metal Marvel’s previous site no longer reflected their updated operations, and their piping, steel structure and maintenance services needed clearer structuring.
Metal Marvel Oy partnered with Sivusuunta to update their website in line with their evolved business and changed services. Specialising in piping, steel structures and industrial maintenance, they needed a clear online presence tailored for industrial decision-makers.


Metal Marvel’s previous site no longer reflected their updated operations, and their piping, steel structure and maintenance services needed clearer structuring.
We aligned the visual identity with the company’s brand colours and built a clear service architecture around industrial search terms and enquiries. At the same time, we brought out Metal Marvel’s global experience.



We brought the immediate bounce rate down to around 25%. This means only 25% of all visitors leave before moving on to the next section.

For this project we delivered a custom website and search engine optimization.