Web analytics for business.
Web analytics shows where customers come to your website from and which pages bring in enquiries. Sivusuunta sets up web analytics for businesses from Oulu across Finland.
Pricing
How much does web analytics cost?
Web analytics costs from €190/year + VAT. Setup is €0 for sites built by Sivusuunta and €200 + VAT for sites built by others. All prices exclude VAT. See the prices of all our services on the pricing page.
Conversion tracking
Web analytics (GA4)
€250 / year + VAT
Billed once a year. −30%
€30 / month + VAT
Billed monthly, minimum 3 months.
Setup €0 for sites built by Sivusuunta, €200 + VAT for sites built by others.
Includes
- GA4, Google Tag Manager, Consent Mode and a cookie banner
- Conversions: forms sent, phone and email clicks
- Google Ads and Meta conversions
- Visitors, page views, clicks, traffic sources, devices and countries
- Traffic from AI search
- A report every 3 months
- First month free for new Small, Medium and Large customers
Only for sites hosted by Sivusuunta
Light analytics
€190 / year + VAT
Billed once a year. −20%
€20 / month + VAT
Billed monthly, minimum 3 months.
Setup €0 for sites built by Sivusuunta, €200 + VAT for sites built by others.
Includes
- Visitors and page views
- Immediate bounce rate
- Traffic by country and device
- A report every 3 months
- No conversion tracking or traffic sources
- First month free for new Medium and Large customers
What is web analytics?
Web analytics is the measurement of a website's visitors and what they do: it tells you how many people visit, where they come from, what they do on the site and what leads to an enquiry. For a business, web analytics shows which pages and marketing channels bring in customers and what is worth improving on the site.
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Visitors
How many?
You see how many people visit your site and which pages they view.
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Traffic sources
From where?
You see whether visitors come from Google, ads, social media or AI search.
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Enquiries
What works?
You see what leads to an enquiry and what is worth improving on the site.
What does web analytics track?
Web analytics tracks the most important events on your site and makes it possible to develop the site based on data.
With Google Analytics (GA4) we track visitors, page views, clicks, traffic sources, devices, countries, conversions and traffic from AI search. With light analytics we track visitors, page views, bounce rate, countries and devices.
| Tracking | Web analytics (GA4) | Light analytics |
|---|---|---|
| Setup | GA4, Google Tag Manager, Consent Mode and a cookie banner | Setup for sites hosted by Sivusuunta |
| Visitors and page views | Included | Included |
| Immediate bounce rate | Included | Included |
| Traffic by device and country | Mobile, desktop and tablet, plus countries | Included |
| Clicks | Included | – |
| Traffic sources and referring sites | Included | – |
| Conversions | Forms sent, phone and email clicks | – |
| Google Ads and Meta conversions | Included | – |
| Traffic from AI search | For example Perplexity | – |
| Report | Every 3 months | Every 3 months |
The report has a dashboard of the results and a summary of what happened during the period. Additional changes cost €60/hour + VAT and additional reports €120/report + VAT.
How does web analytics work?
Web analytics has three stages: setup, ongoing tracking and a report every 3 months.
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Step 1
Setup
Sivusuunta sets up analytics on your website. For web analytics (GA4), the setup includes Google Tag Manager, Consent Mode, a cookie banner and conversion tracking.
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Step 2
Tracking
Analytics tracks visitor numbers, page views, bounce rate, and traffic by country and device. Web analytics (GA4) also tracks traffic sources, conversions and traffic from AI search.
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Step 3
Report
You get a report every 3 months: a dashboard of the results, a summary of the period and an assessment of what to expect in the coming months.
Web analytics setup is included free of charge with a new website.
Marketing analytics: where do enquiries come from?
Marketing analytics shows whether enquiries come from Google, ads, social media or AI search. That way you know which marketing is worth spending money on.
If Google search brings few enquiries, SEO for business improves visibility in Google and AI search.
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Google Search
See how many visitors and enquiries come from Google's search results.
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Ads
Google Ads and Meta conversions show which ads bring in enquiries.
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Social media
See whether social media brings in visitors and enquiries.
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AI search
See traffic from AI search, such as Perplexity.
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Enquiries
Forms, calls and emails: see which channel a visitor came from before getting in touch.
Questions about web analytics.
Didn't find the answer to your question?
We're happy to help.
Get in touchOr email joona@sivusuunta.fi
How long is the commitment for web analytics?
With monthly billing, the minimum commitment is 3 months. Yearly billing is invoiced once a year: web analytics (GA4) €250 + VAT and light analytics €190 + VAT.
Is the first month of web analytics free?
Yes, when Sivusuunta builds your new website. The first month of web analytics (GA4) is free for Small, Medium and Large customers, and the first month of light analytics for Medium and Large customers.
What do additional changes and reports cost?
Additional changes cost €60/hour + VAT and additional reports €120/report + VAT.
Do the web analytics prices include VAT?
No. VAT is added to all web analytics prices.
What is the difference between web analytics (GA4) and light analytics?
Web analytics (GA4) also tracks traffic sources, conversions, Google Ads and Meta conversions, and traffic from AI search. Light analytics tracks visitor numbers, page views, bounce rate, countries and devices, and it is only available for sites hosted by Sivusuunta.
How often do I get a report?
You get a report four times a year, every 3 months. It includes a dashboard of the results and a summary of what happened during the period.
Is web analytics GDPR compliant?
Analytics cookies require the visitor's consent, so the web analytics (GA4) setup includes a cookie banner and Google Consent Mode, which only fire the analytics tags once the visitor has given consent.
